Interacting with Music Contents: opportunities for new businesses
Streaming video conference
Index of video
The economic crisis affecting most of the markets worldwide has forced companies to cut off travel expenses and participation in fairs and conferences. That’s why FAST, as a member of the Enterprise Europe Network, decided to provide you with the opportunity to make business simply by clicking on your computer. Without moving from your office you’ll have the chance to be introduced to a cutting edge technology developed by the Lab of Informatics for Music (LIM) of the University of Milan. Prof. Goffredo Haus, director of LIM, will demonstrate the potential applications of this novel and promising know how in the field of music interaction.
A few hints on the technology
Thanks to the new standard for music representation and encoding registered by the IEEE Standards Association (IEEE 1599-2008), music events are encoded with symbols and all aspects of music such as sound, images, audio, video, MIDI, texts, metadata, etc., are represented within synchronized layers. This way, passive listening of binary files, such as MP3 with an iPod, become an interactive adventure and navigation of music, making an hypertext medium out of a piece of music, not depending on its format. The proprietary MX technology developed by LIM makes possible to get IEEE 1599-2008 multi-layer music files starting from a wide range of original music files encoded in their own standard.
Who could be interested in this technology?
Which market opportunities?
Major publishing and recording companies are migrating their business from physical to immaterial support. Traditional businesses for publishing and recording are in competition with consortiums that provide and distribute immaterial music via integrated services on the Web. Within such context, the new technology developed by LIM paves the way to new emerging opportunities, because it is suitable for:
All existing musical contents owned by publishing and recording companies can acquire new added value thanks to IEEE 1599-2008, within the context of new media, new ways of on-line musical fruition, new musical interactive games.
What is the estimated money value invested in the technology?
The effort invested by LIM in terms of human resources is about 150 man-years.
Sixteen interactive applications are available for popular, classic and jazz music, as well as porting to new platforms such as mobile devices and Web.
Where and when: on your PC from 29 September 2010!
Local EEN contact person: Angela Pulvirenti